Brand website · 2025
Lashes by LJ
A brand site for a SE Portland lash studio — services, booking, gallery, and a voice that feels like the artist, not a generic beauty template.
Role: Brand site, copy, booking flow
Live
Lash extensions that feel like you.
Lashes by LJ
lashesbylj.com
The problem
LJ had the reputation and the chair. The old presence did not match the work — services were hard to scan, booking asked too much of a new client, and the brand felt like a default page instead of a seven-year studio on Division Street.
The approach
I built a site around the artist: custom sets, clear pricing, a gallery of real work, and a path from first visit to consultation and deposit. The copy sounds like LJ. The layout is calm enough to book from a phone in the car.
What shipped
A live site that carries the studio — services, booking, VIP list, and a brand that feels like the chair, not a template. New clients can see the work and know what to do next.
- — Service menu with real prices and booking
- — Gallery of volume, mega, wispy, wet, and anime sets
- — New-client consultation and deposit path
- — Voice written for the artist, not a stock spa
Need something like this?
Start a project